Сư³æ´«Ã½

Сư³æ´«Ã½ logoHome
Students on a university campus

Global Digital Marketing, PG Dip, University of Essex Online

the United Kingdom

Visit course webpage

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
PG DipPart-time, Distance, Online16 monthsJanuary, April, July, OctoberGBP 8314 totalGBP 8700 total

About Global Digital Marketing, PG Dip - at University of Essex Online

In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.

This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You can choose to study a range of topics including:

  • the external context in which international businesses operate and the opportunities and challenges posed
  • the internal processes that occur within a consumer´s mind and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.

Learn more about Global Digital Marketing, PG Dip - at University of Essex Online

Visit course webpage

Entry requirements

We know that many people from non-traditional backgrounds would succeed on our courses! That's why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements.

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

Academic entry route

In order to satisfy the academic entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification.

Work experience entry route

In order to satisfy the work experience entry route requirements for our PG Dip Global Digital Marketing, as a minimum you must meet have at least three years’ relevant work experience.

English language requirements

As our courses are delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.0. Don't worry if you don't hold an IELTS or equivalent qualification - we offer a free online English test to assess your proficiency.

You don't need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of these countries.

Fees, Funding and Scholarships at University of Essex Online

A university education is one of the biggest investments in yourself and career. Our tuition fees include all teaching materials and required reading – there aren't any hidden charges for assessments or resits.

We also offer students a range of tuition fee discounts, scholarships and payment options for our online courses*.

  • Full payment discount: Pay the full tuition fee upfront and you will get a 5% discount.
  • Alumni discount: Graduates from the University of Essex or University of Essex Online are eligible for a 10% discount.
  • International scholarship: If you're living outside the UK and Europe you might be eligible for a scholarship.
  • Student loan: Students based in England might be eligible for a loan from Student Finance England for our Bachelors and Masters degrees.
  • Monthly payment plan: Available for those who are self-funding.
  • 10% anniversary scholarship on all our Masters programmes, when you enrol from 1 July.

* Please note that a maximum of two discounts or scholarships can be applied. For more information on our discounts and scholarships and to discuss your eligibility please contact our Admissions team.

Student reviews of University of Essex Online

Find out what students say about University of Essex Online

Student

Andy Robertson, BA (Hons) Business and Management

“Being a naval chap, I thought that I was a broad, adaptable, comfortable manager.

However, as a mature student, the vagaries and pressures of work take priority and zap your energy, making the balance beyond work, between family and study even more precarious.

In maintaining the balance between work, study and home life, I learned that one has to set aside a period known as the “study period” and sacrifice being idle! Giving up free time simply means giving up time without purpose, a really neat trick of useful time management. And when in doubt, I sought the great bunch of tutors and student advisers at University of Essex Online.”

Student

Breshana Francis, CertCE Law

"I am a Jamaican living in Qatar with my family as expats; we can be called upon to relocate to another country at any time. The University of Essex Online law programme fits perfectly with this lifestyle, as it provides the flexibility that I need to pursue my studies vigorously and to keep up with my ever-changing environment.

I was able to achieve my CertCE Law, which allows me to continue studying towards an LLB qualification. The University of Essex Online law degree programme has developed and shaped my mind to think like a lawyer from the start of my studies.

During this time, I can work, take a holiday and have family time as this is only possible through The University of Essex Online programmes."

Student

Aisha Legge, MBA (Human Resource Management)

"I wish I’d started my MBA years ago. I feel like I’m part of a community. I created a WhatsApp group for students based in the UAE and we physically meet up regularly. If I can’t watch any lectures live because of the time difference I can watch them on demand and our tutors try to be flexible with their office hours.

Even though we’re miles away from the Essex team, they’re always willing and able to help with any issues or questions I have. My student adviser, Marie, replies promptly, is always able to assist me and offers support in my studies.

My hope is that my MBA will help with career advancement and open doors to opportunities with potential employers in the future."

Other courses at University of Essex Online

There are 68 other courses listed from University of Essex Online. A selection of these are displayed below:

Business and Management BA (Hons)

University of Essex Online

Find out more

Business and Management Cert HE

University of Essex Online

Find out more

Business and Management (Top-up) BA (Hons)

University of Essex Online

Find out more

Business and Marketing BA (Hons)

University of Essex Online

Find out more

Business Management PG Cert

University of Essex Online

Find out more
View all 68 courses at University of Essex Online

Photos from University of Essex Online

Videos from University of Essex Online

Related Information

Find out more about studying in the United Kingdom