Social Media and Society, Master Degree, at University of Groningen

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Social Media and Society, Master Degree, University of Groningen

the Netherlands

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Master Degree	find out	find out	September	EUR 2530 per year	EUR 18700 per year

About Social Media and Society, Master Degree - at University of Groningen

Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?

This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme's theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

This track leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Learn more about Social Media and Society, Master Degree - at University of Groningen

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Entry requirements

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Social Media & Society. You will need to do a pre-master first.

Fees, Funding and Scholarships at University of Groningen

The university is committed to recognising excellence in academic achievement through offering a number of scholarships for international students and researchers. Several scholarships are available for international students who are motivated to study Bachelor’s, Master’s and PhD programmes, as well as for exchanges, short courses and research stays at our university.

Besides scholarships awarded by the University of Groningen, a number of grants awarded by the Dutch government, the EU and (inter)national organizations, such as World Bank or the Ford Foundation, can be used for study or research at the University of Groningen as well.

Find out what is available through our grant finder page.

Student reviews of University of Groningen

Find out what students say about University of Groningen

If I had to choose a Master's programme again, I would be on a flight to Groningen.

Ana Quintana, Mexico, Strategic Innovation Management

I gained a Bachelor's degree in Management & Marketing in Mexico City before I came to the Netherlands to undertake my Master's programme. During my Bachelor's studies, I spent a semester in Canada and I wanted to expand my international (study) experiences before starting work. I was keen to focus on innovation which is not usually offered in Mexico hence the combination of Innovation and Strategy in one programme directed me to Groningen.

My Master's thesis dealt with Innovation in family businesses and I now benefit from the intense research modules offered during the programme. Now I am working as a Promotion Manager in charge of the several customer loyalty programs offered by one of Mexico's biggest hotel chains. Although the Master's program was rather theoretical, I feel that it prepared me very well for my current job.

There was nothing about Groningen that I did not like: the city is just beautiful. I especially enjoyed going everywhere by bike, the variety of offers for students and, of course, the Queensday (now Kings Day) celebrations. Groningen has everything to make (foreign) students feel at home.

Looking back a year after my return to Mexico, I feel that I especially enjoyed getting to know Dutch culture. In addition, the courses offered and the beauty of the city made my stay in Groningen an unforgettable experience. If I had to choose a Master's programme again, I would be on a flight to Groningen.

I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law

Lejla Terzimehic, Bosnia and Herzegovina, Global Criminal Law

Thanks to the European Commission Scholarship and the Talent Grant from the University of Groningen, I had a once-in-a-lifetime opportunity to expand my knowledge in the field of law that I am most passionate about, at one of the oldest and most prestigious European universities.

Being very intellectually challenging, the master programme truly met my expectations. Sharing knowledge with my colleagues, all coming from different legal traditions, and learning from inspiring professors enriched me with the skills I hadn't attained during my previous education.

What I found to be the most beneficial is that the Dutch education system which, taught us to develop a critical opinion on law-related issues. Moreover, this master programme had a unique approach in tackling controversial contemporary legal issues. Due to its strong comparative emphasis, it encouraged us to keep at constant track with our national law, which is of a huge significance.

Both the master and a 6-month long internship at the International Criminal Tribunal for The Former Yugoslavia strengthened my belief in Justice. Furthermore, besides this academic benefit, I believe that studying abroad unequivocally broadens our horizons and tests prejudices we even are not aware of.