Canada
University of Northern British Columbia (UNBC)| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BCom, BCom (Hons) | Full-time, Part-time | 3 - 5 years | January, May, September | find out | find out |
Marketing refers to the set of activities needed to find, build, and serve markets for products and services. Students of marketing will acquire analytical tools from economics, mathematics, statistics and the social and behavioural sciences. A major in Marketing is useful for such positions as account representatives, brand managers, advertising executives and market researchers.
Marketing majors may find employment in the private sector, in non-profit organizations, and in government. Marketing concepts and principles are of particular importance to small businesses and new business ventures.
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