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About Digital Marketing, MSc - at University of West London

Course summary

OverviewOur Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.
The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:

• social media marketing
• e-marketing
• online marketing trends
• digital marketing strategy.

Why choose this course?The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.

You will learn: 

• effective use of social media and digital channels
• how to build an online community
• the latest digital technology and innovation.

Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.
During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed. 

It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.
Our Digital Marketing MSc is:

• developed with the Chartered Institute of Marketing (CIM) requirements
• supported by leading employers in the sector, namely: 
  • Grain Ltd
  • Simon Inc Ltd
  • Target Internet Ltd
• a highly competitive qualification with potential for sustainable recruitment.

Our teaching staffOur academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as: 

• logistics
• finance
• tourism
• IT
• manufacturing
• leadership. 

Their knowledge is extensive, current and, most importantly, transferable.

Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience. 
Emmanuel's research interest is in areas of: marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.

The Claude Littner Business School
The University of West London is proud to offer students the opportunity to study at the Claude Littner Business School. We have strong links with national and international employers and our graduates find employment in multiple sectors - often in senior positions.

We are a leading provider of national and international business and finance education - we can give you the knowledge and skills to flourish and to get your ideas off the ground.

When you graduate from the Claude Littner Business School, you join an ever-growing and impressive list of alumni. 

Other options available for MSc Digital Marketing

• Full time - January 2018, Brentford site
• Part time - January 2018, Brentford site
• Full time - September 2018, Brentford site

Fees

Fees for home and EU students

Main feeFees for our 2018 courses have not yet been released.

Funding

A range of loans, bursaries and scholarships are available to help you fund your studies.

Students on some Masters courses may be eligible to apply for a Postgraduate Loan of up to £10,000 as a contribution towards their course and living costs. Find out how to apply for a Postgraduate Loan on GOV.UK

Other loans available to postgraduate students include Professional and Career Development Loans, which also allow you to borrow up to £10,000.  Find out more about Loans on GOV.UK

Additional funding is available to some types of students, such as disabled students. Find out more about funding opportunities

Within the university, we offer a range of scholarships and bursaries including:

• The William Brake Bursary: a £1,000 award for candidates on undergraduate or postgraduate degree courses
• The Mollie Clay Scholarship: a £2,500 scholarship awarded to an outstanding student
• Exclusive alumni discounts: a £2,000 discount on taught postgraduate courses or a 10% discount on research courses, exclusive to students who graduated from the University of West London.

Other scholarships are also available, including awards for specific subjects. Find out more and check your eligibility for the scholarships and bursaries listed above.

Please note fees are paid for each year of study unless otherwise stated. You will be required to re-enrol and pay fees at the beginning of each academic year. Fees may be subject to government regulations on fee increases. Future inflationary increases will be applied to each subsequent year of the course, subject to government regulations on fee increases.

Entry requirements

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