the United Kingdom
Ulster University London and Birmingham| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time | 15 months | May, September | GBP 6500 per year | GBP 14500 per year |
The Extended MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The course integrates the Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary).
This programme has been designed as a bridging mechanism for UK, EU and international students to progress from undergraduate to postgraduate study at Ulster. The integrated Graduate Certificate is a preparatory course that will provide you with a solid foundation in the skills needed for progression on to the MSc Marketing programme. Students, who successfully complete the four modules of the Graduate Certificate stage, namely Academic Writing, Postgraduate Study Skills, Research Methods for Postgraduate Study and International Business Environment and achieving a minimum overall average of 50%, will be in a position to progress directly to the 12 month MSc Marketing.
The MSc Marketing course is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The programme is distinctive in exploring leading edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing.
The programme has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.
The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.
Students will have the opportunity to develop knowledge, skills and insight in the following areas:
Teaching methods
Teaching methods used are designed to develop professional as well as practical skills and place emphasis on group work and experiential learning. Lectures, seminars, workshops, guest speakers, with industry specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment. Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.
In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.
Assessment
All modules are 100% assessed by coursework.
Progressing on to MSc Marketing
The pass mark for the Graduate Certificate modules is 40% in each module. Upon successfully completing the Graduate Certificate with an overall minimum average mark of 50% across all modules studied and passed, you will be guaranteed progression on to the MSc Marketing.
Careers and postgraduate opportunities
Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.
The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.
Response to Covid-19: Our focus is on providing a safe and welcoming learning environment for our students. We have taken every measure, in line with Government guidance, to ensure continued access to learning.
As part of our response to the coronavirus (COVID-19) pandemic, we plan to deliver this course combining face-to-face, on-campus learning, with online learning activities, continuing to follow Government guidance and social distancing measures as required. As restrictions ease, face-to-face opportunities will be increased as appropriate and it is safe for us to do so. Our plans are based on public health advice and robust risk assessments and will be regularly reviewed and updated in that context. More information about our response to Covid-19 and FAQs are available here
Student finance available.
UK/EU – £6,500
International – £14,500 (London) £12,750 (Birmingham)
Entry requirements:
A third class, pass or ordinary degree, or equivalent
English language requirements:
IELTS 6.0 with no component less than 5.5, or equivalent
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