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About Business Administration: Marketing, BA (Hons) - at Richmond, The American International University in London

The School of Business provides an educational experience that prepares students for careers in the global marketplace. Teaching fundamental business principles with an integrated and global perspective is the primary educational purpose of the program. Our faculty teach fundamental business principles, such as economics, accounting, finance, marketing, human resource management and business strategies, in a more relevant and integrated way. Our students acquire these business fundamentals with information technology and a global perspective. Whether majoring in Economics, Finance, Marketing or International Business, leadership is an integrating and unifying theme through the degree programs. Our BA degree in Business Administration also provides students with a set of analytical, human, social, political, and ethical managerial skills.

The Marketing concentration prepares students to understand that the long-term success of an organization depends on its ability to offer value in its products and services. Required elements of the marketing major are courses in Advertising Management, Consumer Behavior, Market Research, and Marketing Strategy. Our faculty are committed to developing and teaching the latest in business thinking and practice - the kind of faculty who create a stimulating environment of spirited inquiry and critical thought that generates confidence and creativity in our students. Working together and respecting the talents and opinions of others is central to our educational ethos. This is why we place emphasis on working with fellow students on group projects, presenting and reporting results as a team.

Faculty at Richmond
Well-qualified faculty bring their research interests into the classroom and enrich the curriculum. Our international faculty are successful practitioners from many fields who bring to their teaching both cutting edge ideas and the most current successful practices. Our Business faculty are eager to share further details about their program with you. Please feel free to begin a dialogue with them.

Beyond Richmond - What can I do after graduation with a BA Degree in Marketing from Richmond?
Richmond Marketing degree graduates pursue opportunities throughout the world. They are recruited by the world’s top employers and pursue postgraduate programs at universities worldwide (Source: Alumni Relations at Richmond, the American International University in London).

Entry requirements for this course

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